ADAS

  • Super Bowl 2020: Commercial Trends to Expect

    A total of $4.5 billion has been spent on advertising in the first 50 years of the Super Bowl, according to Ad Age. Today, companies spend approximately $4.8 million for one 30-second commercial spot alone. Super Bowl 50 will debut the ads of technology companies such as Amazon and LG. As trends change, so do

  • Survey: Why Do You Love Your Car? Let Us Know and You Could Win a $500 Auto Prize Package

    Did you know that according to the National Automobile Dealers Association (NADA), 16 million new cars and light trucks will be purchased or leased in the United States in 2015? The number might seem high at first, but with all the technology developments going into new cars, it’s really not surprising to think that many

  • Spansion® Traveo™ MCUs – 2D Graphics Demonstration for Automotive Information Systems

    SAE Convergence Conference & Exhibition brings together technology leaders from around the globe to show, see and discuss the latest in electronics systems and issues critical to mobility electronics implementation. In this video taken last week at SAE Convergence 2014 in Detroit, Sven Natus, senior marketing manager for Spansion Automotive MCUs, provides an overview of

  • ARM TechCon 2014: All Things ARM-based Automotive

    Yesterday at ARM TechCon 2014, I gave a presentation titled “Automotive Applications ARM® Cortex®-R5 MCU.” While still a relatively new conference, ARM TechCon has the ability to bring some of the most innovative companies together to talk about the collaborative work they’re doing with ARM. As a result, my session was packed with intelligent industry

  • Join Spansion at ARM TechCon 2014

    Next week, Spansion and fellow chip designers, system implementation engineers and software developers will gather in Santa Clara, Calif. for ARM TechCon 2014. Now in its 10th year, the conference delivers an at-the-forefront comprehensive forum intended to ignite the development and optimization of future ARM-based embedded products.  Attendees will have the opportunity to learn from

  • Automotive Technology Takes the Stage at Telematics Detroit

    The market for connected cars continues to grow at a rapid pace. In fact, a new report from Analysys Mason claims that by 2024, a whopping 89 percent of new cars sold worldwide will contain embedded connectivity. At first the number may seem high, but when you consider the amount of vehicle manufacturers and mobile

  • Spansion Answers the Call for Next Generation Graphical User Interface Requirements

    Embedded designers are increasingly tasked with enabling more functionality in embedded applications to deliver feature-rich and highly interactive user experiences. A good example of this is the evolution of electronics technology within automobiles. Not too long ago, features like automatic windows and a CD player were considered a luxury; however, over the course of just

  • Yes, we CAN…our work in accelerating automotive networks

    Today’s cars are electronic devices – and are already converging into communication devices. Actually everything, down to the smallest chip, communicates with each other inside the vehicle. This can make life difficult for design engineers, since they need to design systems where one electronic device needs to communicate with others to operate. This is true

  • How Many Eyes Does Your Car Have?

    If someone referred to “eyes” on his car, you would think that he’s talking about the car’s headlights. The main function of a car’s headlights is to assist your ability to drive (or “see”) at night. However, when I reference “eyes” on a car, I am referring to the cameras, sensors and radars all around

  • Spansion Creates ‘Magic’ in Automotive Market with ADAS Technology

    When you were a kid, there is a good chance you wished that magic was real so you’d have the ability to make charms, fly with a broom and maybe even drive while you’re sleeping. Amazingly for us, one of these is actually happening and it doesn’t even require a magic wand. Thanks to the