Automotive

  • From Gamer to Le Mans Race Car Driver – How Technology is Changing the Way We Drive

    For most of us, our experience with race car driving has typically been limited to: Watching NASCAR on TV. Getting behind the wheel as Mario. Cheering on James Hinchcliffe in the IndyCar series.  .@Hinchtown wins the @ToyotaGPLB! #INDYCAR #TGPLB https://t.co/1I2Xejdij6 pic.twitter.com/3ghsFf4DjF — IndyCar Series (@IndyCar) April 9, 2017 However, recent advancements in virtual reality (VR)

  • Destination: Electronica – Seven Reasons to Visit Us at the Show

    Pack your luggage and PSoC kits! We’re gearing up for a big trip to Munich, Germany. We’ll be at Electronica 2016 from Nov. 8 -11 at hall A5, stand 318 showcasing our deep and wide automotive portfolio, IoT solutions, memory products, and USB Type-C power delivery innovations. As a global MCU and IoT powerhouse and

  • Super Bowl 2020: Commercial Trends to Expect

    A total of $4.5 billion has been spent on advertising in the first 50 years of the Super Bowl, according to Ad Age. Today, companies spend approximately $4.8 million for one 30-second commercial spot alone. Super Bowl 50 will debut the ads of technology companies such as Amazon and LG. As trends change, so do

  • The New Cypress – A Commitment to High-Performance Embedded Systems

    Almost two weeks ago we finalized the merger of Cypress and Spansion, creating New Cypress – a $2 billion global leader in MCUs and specialized memories for embedded systems; No. 1 in SRAMs, No. 1 in NOR flash and No. 3 in MCUs and memories for the automotive market. What does this mean to customers?

  • Drivers Love Car Technology, But What Else Do They Value?

    In a world where cars are equipped with an endless amount of technology features, many drivers still value the little things. Spansion recently conducted a survey with over 550 respondents to determine what drivers love about their cars and their sentiments toward current and future car technologies. Our survey found that technologies, including Web connectivity

  • Drivers & Their Cars: A Love Story

    It’s that time of year again – love is in the air! While everyone is putting in their last minute orders for the perfect bouquet of flowers or box of chocolates, we at Spansion are focused on showing the same devotion to one of the most important things in a lot of consumers’ lives –

  • What Will Everybody be Talking about this Year? Key Discussions in Technology for 2015 and Beyond

    The year started off fast with one of the biggest events of our industry – CES – recently coming to a close. It gives me an interesting opportunity to reflect on the last year through the lens of all these technologies at CES we’ll see in the near future. It’s hard to narrow down the

  • Survey: Why Do You Love Your Car? Let Us Know and You Could Win a $500 Auto Prize Package

    Did you know that according to the National Automobile Dealers Association (NADA), 16 million new cars and light trucks will be purchased or leased in the United States in 2015? The number might seem high at first, but with all the technology developments going into new cars, it’s really not surprising to think that many

  • Spansion’s Energy Harvesting, HyperFlash and HyperBus Technology Recognized by Leading Embedded Publications

    This was an exciting week for Spansion, with news the company was awarded not one, not two, but three embedded honors from EDN and Electronic Design. Each year, EDN and Electronic Design release the Hot 100 Products and the Best of 2014 lists, respectively, representing innovative solutions and products driving the analog, communications, digital, embedded

  • Spansion® Traveo™ MCUs – 2D Graphics Demonstration for Automotive Information Systems

    SAE Convergence Conference & Exhibition brings together technology leaders from around the globe to show, see and discuss the latest in electronics systems and issues critical to mobility electronics implementation. In this video taken last week at SAE Convergence 2014 in Detroit, Sven Natus, senior marketing manager for Spansion Automotive MCUs, provides an overview of