Neeta Shenoy

Articles by Neeta Shenoy
  • Cypress: The Boundary-Pushing, Market Disrupting, Problem Solvers

    Armed with a new mission, a new PSoC architecture and the perfect crowd of embedded design enthusiasts, Cypress proved once and for all that Silicon Valley veterans truly can reinvent themselves. If you saw us at Embedded World this year, you probably noticed that we looked a little different. We reinvented ourselves with a fresh

  • Embedded World 2017: Trends, Talks and Hot Topics

    Embedded World is the perfect one-stop-shop to learn about the global trends influencing embedded design and discover the next big solution of tomorrow, bringing the show’s motto “it’s a smarter world” to life for the 30,000+ attendees. With an exclusive focus on embedded technologies, this year’s show will feature over 930 exhibitors and numerous speakers

  • CES 2017: What the Experts at Cypress Have to Say

    CES came to a close in Sin City a few weeks ago and we’ve returned to our offices buzzing with excitement about the magnitude of technological innovation on display. Walking around the show floor was like taking a step into the future, featuring wall-sized TVs, cars that drive themselves and tiny robot housekeepers. At this

  • Cypress Wraps Up 2016 Tradeshow and Events Tour at Electronica 2016

    It’s been an exciting year for technology tradeshows and events. In one year, we jetted off to multiple tradeshows, conferences and events around the world to bring the latest Cypress innovations directly to the hands of our global family of partners, customers, engineers and DIY enthusiasts. On Nov. 7, after a jam-packed lineup of shows

  • Making Made Easy: Cypress’ 2016 Maker Faire Journey

    Our #PSoCMaker team hit the road in May to kick off our 2016 Maker Faire journey, joining innovators from around the globe to celebrate the Maker Movement. We get particularly excited for Maker Faire events because they bring together tech enthusiasts, makers, educators, tinkerers, food artisans, hobbyists, engineers, science clubs, artists, students, and commercial exhibitors

  • Destination: Electronica – Seven Reasons to Visit Us at the Show

    Pack your luggage and PSoC kits! We’re gearing up for a big trip to Munich, Germany. We’ll be at Electronica 2016 from Nov. 8 -11 at hall A5, stand 318 showcasing our deep and wide automotive portfolio, IoT solutions, memory products, and USB Type-C power delivery innovations. As a global MCU and IoT powerhouse and

  • Cypress Showcased Complete USB Family At Intel Developer Forum

    Earlier this month, we brought our entire family of USB Type-C™ Power Delivery (PD) Solutions and USB SuperSpeed products to IDF 2016 to show off the industry’s broadest USB portfolio and demonstrate why Cypress has continued to be the market leader in USB since 2008. At IDF we were joined by some of the world’s

  • Technology that makes sense – Cypress at Sensors Expo 2016

    It’s no secret that the market for sensors is growing at an incredible pace with increasing demands for engineers to innovate and integrate sensors into their designs. We’re joining the world’s leading engineers and developers at Sensors Expo in San Jose, Calif. on June 21-23, 2016 to share design ideas and discuss key sensing challenges.

  • Join Cypress at COMPUTEX 2016 (It’s as EZ as CCG1-2-3-4)

    Cypress has been “Making USB Universal®” since 1996. Now 20 years later, we are still helping our customers and end-users adopt the latest connector technology. Join our team at COMPUTEX 2016 in Taipei from May 31 through June 4 to see why Cypress is the market leader in USB. Thanks to its small form factor,

  • Top 4 Reasons Why You Don’t Want to Miss Cypress at Maker Faire Bay Area this Year

    This month the #PSoCMaker team kicked off our 2016 Maker Faire journey in Taipei where we showed off some of our coolest solutions and innovations for home automation, Bluetooth Low Energy, capacitive and proximity-sensing, drones, robots and much more. After an action-packed weekend that brought together hobbyists, enthusiasts and students with a passion for making,

  • Cypress is Attending Bluetooth World March 15-16

    Next week, Cypress will be attending the Bluetooth World 2016 conference at Levi’s Stadium in Santa Clara, California. In a pivotal time for the industry, we will be joining over 700 participants and 90 speakers at the annual event to showcase our latest Internet of Things (IoT) and Bluetooth Low Energy (BLE) devices. Come by

  • Cypress is heading to Germany for Embedded World (EW) Feb. 22-25

    Next week, Cypress will be heading to Nuremberg, Germany for Embedded World 2016. The show’s theme this year is “We are the Internet of Things,” and will attract embedded developers and engineers from all over the world to learn, discover and experience embedded innovation. We are excited to join over 900 exhibitors to showcase our

  • Cypress Celebrates Design Innovations at CES 2016

    A few weeks ago, Cypress hit the floor of the 48th annual Consumer Electronics Show in Las Vegas, joining nearly 3,800 exhibitors to showcase our latest innovations in automotive, Bluetooth Low Energy, USB type-C and wearable technology. This year’s highly-anticipated event had record-breaking attendance with over 170,000 tech enthusiasts coming together to celebrate cutting-edge innovations

  • Cypress is Heading to the World’s Largest Electronics Show – Are You?

    This time next month, Cypress will be joining over 150,000 exhibitors and attendees at the biggest and best electronics show in the world – CES! This year’s show promises to be one of our most exciting yet, as we are bringing along our newest product and partner demos to Las Vegas. Check out a preview

  • Demonstrating Mandolin Tone Recognition with a PSoC

    Sree Harsha Angara, senior application engineer at Cypress, embarked on a project to recognize and record which musical notes he was playing on his newly-acquired mandolin. Using Cypress’ CY8CKIT-059 PSoC® 5LP Prototyping Kit, he built a mandolin to Musical Instrument Digital Interface (MIDI) bridge to record the notes he played on his computer. To read

  • Cypress’ USB Type-C Solution Portfolio Showcased at Intel Developer Forum

    Last week San Francisco was abuzz with excitement around the cutting-edge technology being displayed at the Intel Developer Forum (IDF). Cypress was front and center at the USB Community showcasing our innovative EZ-PD™ USB Type-C solutions. In a conversation with EECatalog, Ganesh Subramaniam, product family executive for USB Type-C at Cypress, summarized how USB Type-C

  • Join Cypress at Intel Developer Forum to Experience our Innovative USB Type-C Power Delivery and USB Solutions!

      Intel Developer Forum (IDF) is around the corner! Taking place August 18-20 in San Francisco, IDF showcases the latest hardware, software, IoT and wearable innovations that are based on Intel’s technology. Join us at the show to understand how you can benefit from our innovative USB Type-C Power Delivery Solutions. At our booth #910 in