Hassane El-Khoury

President, Chief Executive Officer, Member of Board of Directors

Hassane El-Khoury is president, chief executive officer and a member of the board of directors at Cypress. He was previously executive vice president of Cypress’s Programmable Systems Division, managing the company’s standard and programmable microcontroller (MCU) portfolio, including its Platform PSoC family of devices, and its automotive business. Prior to that, El-Khoury ran Cypress's automotive business unit, architecting its human-machine interface strategy—which is focused on the automotive touch business—and spearheading its effort to target the growing infotainment, instrumentation cluster and Advanced Driver Assistance Systems (ADAS) segments. Under El-Khoury, the automotive business unit significantly expanded its revenue, market share and technology leadership. Prior to joining Cypress, El-Khoury served in various engineering roles with subsystem supplier Continental Automotive Systems, where he spent time based in the U.S., Germany and Japan. He has a deep understanding of customer and design requirements in the automotive and industrial markets, as well as a systems-level understanding of how chips work together to form integrated customer solutions. El-Khoury holds a bachelor's of science degree in electrical engineering (BSEE) from Lawrence Technological University in Southfield, Mich., and a master's degree in engineering management from Oakland University in Rochester Hills, Mich.
Articles by Hassane El-Khoury
  • Our New Cypress Brand: What Does it Mean to Be “Embedded In Tomorrow”?

    A company’s brand is the face it shares with the world and the promise it makes to its customers, stockholders, and employees. Those of you who follow Cypress have probably seen our new logo and our Embedded in Tomorrow tagline, as shown below. It’s our first major logo change in 35 years. Our rebranding is

  • Contextual Intelligence and the IoT Revolution: Sense, Connect, Learn and Respond

    The pace of change continues to accelerate in both the semiconductor industry and the broader high-tech market space. We’ve crossed over from the Mobile Era—which put computing power and wireless connectivity at consumers’ fingertips—to the IoT Era, which is rapidly embedding these capabilities in a range of smart products, from thermostats, home appliances, and connected

  • The Cypress 3.0 Vision and Blueprint: Complete Embedded Solutions for Fast-Growing Markets

    I am excited by the opportunity to blog about Cypress’ business strategy and market opportunities, along with industry trends and management best practices. In my role as Cypress’ president and CEO, I’m on the road roughly half of the time meeting with customers, partners and investors. I make it my priority to talk with customers